Morning Brief — April 15, 2008
Holly from Viking Penguin reports that KMPS’ Don Riggs (in Seattle) is retiring as of this Friday. Too bad for us, since Riggs often booked both fiction and nonfiction authors.
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Tolly Moseley of Phenix & Phenix Literary Publicists posts about the importance of following media stories, timing and finding story angles — useful information for non-publicists and a good reminder for publicists too.
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Copyblogger posts about how to write copy that will attract attention and get people to follow through. Granted, the issue is more applicable to ads with a few words than books with hundreds of thousands, but there are many times when we do have to be succint: on web sites, in press material, in query letters, etc.
