The L.A. Times’ wiki novel

A lot of publishing houses / marketing departments / authors have thought about delving into the wiki world and Penguin UK did it (last year, I think?) to much fanfare, although the novel itself was pretty much a mess.  Holly from Viking Penguin points out that the L.A. Times is now taking a stab at its own wiki novel.  Author and LAT columnist Steve Lopez wrote the first chapter; readers have written subsequent chapters.  A panel of judges made up of LAT staffers posts the winning chapter as well as the runners up.