Creative ways to market poetry

Yesterday FSG sent out a notice about their poetry blog for National Poetry Month (yes, that would be April).  I have to admit that the bulk of the poetry I’ve read was consumed under duress in AP French Lit, but then I remembered that FSG was one of the first (the first?) publishing house to blog about books, so I gave it a whirl.  I have to say, they’re featuring some of the most creative giveaways/downloads I’ve seen offered for poetry (or really, for books in general):

• An all new couplet composed by Robert Pinsky and available for download as your ringtone
• A whole week devoted to poetry in translation, with posts from many of FSG’s award-winning translators
• More original audio recorded exclusively for the blog by Frank Bidart, Les Murray, August Kleinzahler, Yusef Komunyakaa, and more
• Free, downloadable broadsheets appropriate for brightening up even the most boring cubicle

I might have to become a poetry fan …