Morning Brief — March 24, 2008
When I don’t get around to finishing my NYTBR — which of course is absolutely never — I find Sarah Weinman’s weekly book review roundup on Confessions of an Idiosyncratic Mind quite helpful. She summarizes the Sunday book sections of all the major American as well as UK papers. Make sure to check her site every Monday morning to get a good sense of what’s been reviewed the previous weekend.
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Jon Friedman compares Charlie Rose and Tavis Smiley on CBS MarketWatch.
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I pretty much love everything about computers and the web (except for Second Life which I just don’t get), but I can’t hide my head in the sand when the digital world isn’t doing so well. E&P (that’s Editor & Publisher) notes that although the top 30 newspapers websites have seen an increase in traffic over the past year, the amount of time actually spent on the sites has decreased. Check here for the stats.
March 24, 2008 - Posted by Yen | Circ. / Hits / Ratings, Media Monitoring, Pitching Tips | CBS MarketWatch. Confessions of an Idiosyncratic Mind, Editor & Publisher | 1 Comment
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For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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Just a thought on newspapers: could it be that the failure to attract a community is one of the reasons why time has decreased? Another thought: are people printing off articles to read later? Is the content compelling enough? Is the navigability good enough? Let’s consider that the papers that fell — the Wall Street Journal, the New York Times, and the Los Angeles Times — not only keep their content behind a firewall but also require intrusive things like registration. Let’s also consider that the Seattle Post-Intelligencer, which saw a rise, has increased the number of reader blogs available per section. I’m mystified that the Houston Chron saw an increase. Nearly every page there features popunders.