Roundup / Update your database
In the eternal battle between good and evil, I mean print and online, Minonline reports that print is not dying (according to a Time Inc. exec, at any rate).
Scott Karp of Publishing 2.0 recently coined the term “link journalism” (basically, hyperlinks in an online article) and explains more here. What this means for us book publicists is that even if a book or author is only mentioned in a piece, if that mention includes a hyperlink to the author’s website / blog / Amazon page, readers can click through and potentially buy the book. Which is pretty much what a review or interviews does — only those are much harder to get.
TVNewser reports that MNSBC’s Tucker will be cancelled. More details are expected later today.
XM Satellite Radio’s presidential election channel POTUS ‘08 launched a new show, Politics Nation, this past weekend. The show is hosted by Real Clear Politics associate editor Reid Wilson and The Politico’s Josh Kraushaar. The weekly radio show will air 10 a.m. to noon ET. According to the release, Politics Nation “will focus on this year’s presidential and congressional races. The show will also carry the weekly presidential radio address and Democratic response.”
Among the Sunday morning talk shows, NBC’s Meet the Press comes in first, CBS’ Face the Nation second and ABC’s This Week third.
March 10, 2008 - Posted by Yen | Circ. / Hits / Ratings, Pitching Tips, Update Your Database | Face the Nation, link journalism, Meet the Press, Minonline, MSNBC, Politics Nation, Publishing 2.0, This Week, TVNewser, XM Satellite Radio | No Comments Yet
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About
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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